Introduction to Fundraising Part One

TO VIEW THE VIDEO, CLICK ON THE IMAGE ABOVE

 

Part one of a 4 part series on the Introduction To Fundraising - this is all about how I got to be an expert.  It is only 5 minutes long.
Any questions either go to the contact page or post as a comment.

Tomorrow is Part Two - The 8 Main Ways To Fundraise.

Funder For Animal Welfare Charities

The Jean Sainsbury Animal Welfare Trust

There is usually a wonderful human interest story behind each trust and this one is no exception.  Jean Sainsbury led a wonderful life, filled, as many peoples lives are, with moments of tragedy and fulfillment.

When Jean's estranged Father died leaving her millions, she decided she would use the money for the good of others, especially the welfare of animals.

The Trust meet three times a year to discuss applications - March, July and November and consider requests from £1000 to £10,000.  They do sometimes also consider smaller applications outside of these dates but these are at the discretion of the Chairman and Administrator.  The deadline for applications received is: 1st February (for March meeting) 1st June (for July meeting) and 1st October (for November meeting).

Someone from the Trust will visit you if you are successful in your application, which I really like the idea of as it links your work with the people paying for it and it also means that any future applications have  deeper connection with the charity.  Another great thing about this organisation is that they are happy to receive repeat applications which so many other charities do not.

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Building Schools for the Future

In the news today was a story with a headline that read:  "Could cuts halt school buildings transformation?"  This story is highlighting the intended cuts to the Building Schools for the Future (BSF) initiative, which is to transform many schools from temporary accommodation to state of the art facilities, such as Liverpool's Alsop High as stated in the article.

So it made me think, what the outcome of the cuts would be?  There are 1100 schools signed up for BSF in the UK which begs the question are they really unfit for purpose?  I suspect they are.

Teaching goes on in buildings long past their 'sell by date' which must impact on the quality of the learning experience for the attending pupils.  What hope are we giving to these youngsters for their futures?

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Creating a compelling ‘case for support’ is the key to successful fundraising for the whole of your organisation.  If at any point anyone involved with you is unclear about what you do and why you do it, it will reflect badly on the organisation as a whole.  In marketing terms the saying goes: ‘a confused buyer never buys’ and so it is when also looking at potential funders.  A funder who is confused about what and why you do what you do will rarely bother to dig deeper to find out and simply move on to the next charity who has clear goals and a compelling case for support.

There is a fundraising cycle and the very beginning of that cycle is the ‘Case Statement’  - the reason your organisation is needing funds.

You will need to answer these 7 questions:

  1. Who are you as an organisation
  2. Why do you exist
  3. What is distinctive/different about you
  4. What do you want to accomplish
  5. How do you plan to go about it
  6. What makes you competent to do it
  7. How will you be accountable for what you do

By answering these questions you will get a clear understanding of why you are asking for funding – and so will all potential funders!

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Three Big Funders

I thought it would be useful to have a brief overview of Three Big Funders in the UK.  The three questions I’m going to be answering are:

  1. What do they fund?
  2. How much can you be awarded?
  3. Is it open bidding?

The Lottery

What do they fund? “The Lottery” are a group of funders all supporting different activities.  You would need to go to their website to find out what each individual funder supports.  If you subscribe to the GiveUsTheFish list you will be sent a comprehensive report called The Fundraising Report, which apart from many other gems of information lists all of the funders and gives lots of information about each of them.  There are specialist funders for Heritage and Sport and The Arts.  Some of the funders only operate in England, Scotland or Wales, whilst others are focussed on the whole of the UK. How much can you be awarded? Each programme has it’s own level of funding – click on the links above to find out more about each one.  It starts at around £500 to an unlimited amount of funding, depending on who you are and what you want to fund. Is it open bidding? Some of the programmes have open bidding, such as Awards For All, others have set times that you can bid. Read the rest of this entry