Finding New Supporters

Finding new people to replace Committee/Board members or Volunteers can sometimes be fraught with difficulty.  We all lead busy lives, and the time when we are able to give our time freely may not correspond to the time your favoured Charity needs your input!

The times when we have been most in need of the services of a Charity, such as a Charity focused around healthcare for example is the time when we are most open to doing some volunteering in the future, but this isn't always the best time to ask.

It's a dilema!

If this is you - and you are in need of a fresh supply of Volunteers or Committee Members look at it in two ways.  First, it's a marketing issue, second it's a recruitment issue. I'll explain more here.

Traditional marketing and Charities may seem a strange blend, as I have mentioned in a previous post, many people who run Charities feel that marketing is best left to the private sector - if that's your belief I expect you are having some difficulties right now recruiting anyone to your committee or board...am I right?

In the past, a marketing post would have talked about the 4 P's...

P P P P

Product (what is it you are really 'selling' or offering and what are the benefits?)

Place (where is the 'product' or service available and where can you get it?)

Promotion (How will people hear about it?)

Price (What does it cost?)

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Get Ready To Raise Funds

The biggest headache as a freelance consultant when working with Charitable organisations is that the majority of them don't have all their information in one easy-to-reach place. This may sound strange to you. Imagine this...you've written an application to one of the top 3 funders who then request further information from the organisation.  You ask: "Can I have these documents and this information please...?" and you are faced with blank expressions and bewilderment and panic ensues! So, they then go off in search of all the said documents and information you need to complete a successful application... you find that everything you need is spread around four different locations and they are not quite sure where to lay their hands on the last three months bank statements... Hmmnn? Wouldn't it be great if when you asked for these documents...someone reached for a folder and said:  "here you go!" Want to know what these documents are? Read the rest of this entry