Sponsorship – Running For Charity

A few weeks ago I joined a running club.  I know this doesn't sound very exciting, for me, it was.  I haven't done any exercise for years and the thought of exerting myself was quite off putting.  So when I actually turned up at the Arrow Valley Runners club I even amazed myself.  I've now been five times and have also started running during the week too.

The Arrow Valley Running Club is an excellent opportunity for runners of different backgrounds and fitness levels to run within a group and share training tips. 

Michelle Waldron decided to set the running group up in December 2009 for people who wanted to run in a non-competitive and friendly environment. 

The club is ideal for new and experienced runners who like being part of a group, want to learn more and improve their running skills and fitness.  The Club regularly train for races such as 5k, 10k and half marathons and race participation is entirely optional. The club meet in Redditch Worcestershire, at Arrow Valley lake in the Battens Drive Car Park every Saturday morning at 10 am.

What have I found out about myself?  Well, firstly, I was fitter than I thought I was I think because I do alot of walking, which I really enjoy.  Secondly, I love running!  Fascinating!

So when a friend forwarded on an email she had received from Cancer Research it gave me an idea for a blog and a way of raising money for this charity. 

I was a small child the last time I did anything sponsorship based and have never been involved in anything like that as a fundraising consultant (as it's not my specialism) so thought it was a good opportunity to achieve lots of firsts in one go and support a fantastic charity.

The race is a 10K.  The furthest I've managed so far (without stopping ) is about 2 miles...so times that by 3 and that's a 10K race.  I think I'll be able to do that?

The website is really good for hints and tips on how to get fit for the run.  There is a whole page devoted to a training plan and it also gives you help on how to get sponsorship.  They have even thought about involving people who can't or don't want to run - they can volunteer to help out on the day.

I like the website and layout, it makes it easy to get involved in some way small or large and I think that more charities could take advantage of this kind of event.

Sponsorship as a way of raising funds is a long standing method of supporting charities.  It makes people feel good to take part and it makes donating more personal.  As most people ask people they know to donate, it's very unlikely anyone would say no. 

I've given to charities via sponsor forms before, when people in an office I've shared hand them out, even though I haven't known them very well, because it would have been embarrassing not to have taken part when everyone else is...and a bit miserly too!  I respond better to this than I do to people holding tins out on the High Street...Chuggers as they are non-too friendly called.

 So I will keep you posted on how the running training goes and if you're interested yourself, here is the link:

http://www.cancerresearchuk.org/10k/

School Grants – The Foyle Foundation

The Foyle Foundation is an independent grant-making trust that distributes grants to charities whose core work is in the areas of learning, the arts and health. As schools are increasingly accessing funding from Foyle, this article will explain what they fund, as well as giving practical advice on making a successful application.

The Foyle Foundation was formed to implement the terms of the will of the late Christina Foyle. She was the daughter of William Foyle who, with his brother, founded the family owned bookshop Foyles in Charing Cross Road, London in 1904. Christina joined the business at the age of 17 and continued to manage it until her death in 1999 at the age of 88.

The foundation came into existence in November 2001, since when it has disbursed 36.4M in grants (to the year ending June 2009). Most of these grants range between £10,000-£50,000 and all are UK based, as the foundation specifically does not fund international work.

Following a strategic review, the Foundation merged with its sister charity The Batty Charitable Trust in March 2009 and from July 2009 has revised its objectives. The Foundation now operates a Main Grants Scheme supporting charities whose core work covers Arts and Learning and a Small Grants Scheme covering small charities in all fields.

Application criteria

Applications will only be eligible for consideration if they are aimed at benefiting people within the UK.

Only organisations which have recognised charitable status can be considered. For schools this means either declaring their charitable status conferred through their affiliation to a church, or applying through a PTA or friends’ group which has gained charitable status. Gaining such status is a lot less complicated than most schools expect.

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Finding New Supporters

Finding new people to replace Committee/Board members or Volunteers can sometimes be fraught with difficulty.  We all lead busy lives, and the time when we are able to give our time freely may not correspond to the time your favoured Charity needs your input!

The times when we have been most in need of the services of a Charity, such as a Charity focused around healthcare for example is the time when we are most open to doing some volunteering in the future, but this isn't always the best time to ask.

It's a dilema!

If this is you - and you are in need of a fresh supply of Volunteers or Committee Members look at it in two ways.  First, it's a marketing issue, second it's a recruitment issue. I'll explain more here.

Traditional marketing and Charities may seem a strange blend, as I have mentioned in a previous post, many people who run Charities feel that marketing is best left to the private sector - if that's your belief I expect you are having some difficulties right now recruiting anyone to your committee or board...am I right?

In the past, a marketing post would have talked about the 4 P's...

P P P P

Product (what is it you are really 'selling' or offering and what are the benefits?)

Place (where is the 'product' or service available and where can you get it?)

Promotion (How will people hear about it?)

Price (What does it cost?)

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8 Ways To Fundraise

8 Ways To Fundraise

Last time we talked about getting ready to Fundraise for your organisation.  I hope that it has prompted you to collate all the information you need and you are now ready to fundraise.

This post is about the many different ways organisations can raise funds because most need to use a range of activities to accomplish their aims and it’s here that we turn our attention to 8 Ways To Fundraise.

Trusts

There are currently just short of 160,000 charities in the UK (and another 20,000 subsidiaries) and a good proportion of those GIVE money away to other charities that are doing the kind of work they want to fund.  This is where your Case for Support is so important.  When you are writing a letter to a trust, your Case for Support will help you enormously.  With just a bit of tweaking the document will provide you with baseline information making each letter/application very straightforward.

High Net-Worth Individuals

Seeking out people who are very wealthy (High-Net Worth) with similar aims to that of your organisation, building relationships, and then asking for donations.

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