Introduction To Fundraising Part Three

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Today's post is all about The Case For Support - probably the most important piece of work you can do in your fundraising efforts.  This video is only 5 minutes long and is once again a very brief overview.  Tomorrow is the last part of the series and is all about Fundraising Strategies.

Professional Fundraisers…who needs ’em?

There was an interesting article in this week's Third Sector magazine (6 July).  I shouldn't have received it at all... I cancelled my subscription sometime ago in an effort to be green...I read their news articles online usually, so was somewhat surprised (and shamefully delighted - please don't hold it against me!) to receive the magazine through the letter box.

In this article called The Future of Fundraising, Richard Gutch asks the question: "When do you stop being a government contractor and start being a charity?"

It's a good question isnt it!

Richard makes the point that many of our biggest charities in the UK, receive significant amounts of government funding and it is they that are facing extremely hard times as the cuts are made to public expenditure.

Back in May, Richard had interviewed CEO's in 9 charities asking them the same question.  He found that many of them had not had to do much fundraising at all, so awash were they in government money. In some cases income from fundraising was a little as 10% of overall funds.

"one described their charity as like a branch of the NHS..."

About 40,000 charities are today relying...RELYING...on government contracts to run their charities and deliver essential services to some of the most vulnerable people in the country.  That's 25% of our entire voluntary sector, with some of the largest charities in that 25%.  What this may mean we can only have nightmares about.
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School Grants – The Foyle Foundation

The Foyle Foundation is an independent grant-making trust that distributes grants to charities whose core work is in the areas of learning, the arts and health. As schools are increasingly accessing funding from Foyle, this article will explain what they fund, as well as giving practical advice on making a successful application.

The Foyle Foundation was formed to implement the terms of the will of the late Christina Foyle. She was the daughter of William Foyle who, with his brother, founded the family owned bookshop Foyles in Charing Cross Road, London in 1904. Christina joined the business at the age of 17 and continued to manage it until her death in 1999 at the age of 88.

The foundation came into existence in November 2001, since when it has disbursed 36.4M in grants (to the year ending June 2009). Most of these grants range between £10,000-£50,000 and all are UK based, as the foundation specifically does not fund international work.

Following a strategic review, the Foundation merged with its sister charity The Batty Charitable Trust in March 2009 and from July 2009 has revised its objectives. The Foundation now operates a Main Grants Scheme supporting charities whose core work covers Arts and Learning and a Small Grants Scheme covering small charities in all fields.

Application criteria

Applications will only be eligible for consideration if they are aimed at benefiting people within the UK.

Only organisations which have recognised charitable status can be considered. For schools this means either declaring their charitable status conferred through their affiliation to a church, or applying through a PTA or friends’ group which has gained charitable status. Gaining such status is a lot less complicated than most schools expect.

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Building Schools for the Future

In the news today was a story with a headline that read:  "Could cuts halt school buildings transformation?"  This story is highlighting the intended cuts to the Building Schools for the Future (BSF) initiative, which is to transform many schools from temporary accommodation to state of the art facilities, such as Liverpool's Alsop High as stated in the article.

So it made me think, what the outcome of the cuts would be?  There are 1100 schools signed up for BSF in the UK which begs the question are they really unfit for purpose?  I suspect they are.

Teaching goes on in buildings long past their 'sell by date' which must impact on the quality of the learning experience for the attending pupils.  What hope are we giving to these youngsters for their futures?

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Finding New Supporters

Finding new people to replace Committee/Board members or Volunteers can sometimes be fraught with difficulty.  We all lead busy lives, and the time when we are able to give our time freely may not correspond to the time your favoured Charity needs your input!

The times when we have been most in need of the services of a Charity, such as a Charity focused around healthcare for example is the time when we are most open to doing some volunteering in the future, but this isn't always the best time to ask.

It's a dilema!

If this is you - and you are in need of a fresh supply of Volunteers or Committee Members look at it in two ways.  First, it's a marketing issue, second it's a recruitment issue. I'll explain more here.

Traditional marketing and Charities may seem a strange blend, as I have mentioned in a previous post, many people who run Charities feel that marketing is best left to the private sector - if that's your belief I expect you are having some difficulties right now recruiting anyone to your committee or board...am I right?

In the past, a marketing post would have talked about the 4 P's...

P P P P

Product (what is it you are really 'selling' or offering and what are the benefits?)

Place (where is the 'product' or service available and where can you get it?)

Promotion (How will people hear about it?)

Price (What does it cost?)

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