Creating a compelling ‘case for support’ is the key to successful fundraising for the whole of your organisation.  If at any point anyone involved with you is unclear about what you do and why you do it, it will reflect badly on the organisation as a whole.  In marketing terms the saying goes: ‘a confused buyer never buys’ and so it is when also looking at potential funders.  A funder who is confused about what and why you do what you do will rarely bother to dig deeper to find out and simply move on to the next charity who has clear goals and a compelling case for support.

There is a fundraising cycle and the very beginning of that cycle is the ‘Case Statement’  - the reason your organisation is needing funds.

You will need to answer these 7 questions:

  1. Who are you as an organisation
  2. Why do you exist
  3. What is distinctive/different about you
  4. What do you want to accomplish
  5. How do you plan to go about it
  6. What makes you competent to do it
  7. How will you be accountable for what you do

By answering these questions you will get a clear understanding of why you are asking for funding – and so will all potential funders!

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Fundraising for Churches

Church Fundraising

Churches can often be seen as one of the most difficult organisations to fund.  Most have costly and ancient buildings to upkeep, which are empty most of the week, whilst also having a declining tithing congregation.

So there are two needs here, which are frequently at logger heads with each other.  It really is a delicate balancing act, fraught with sensitivities that need careful handling.

There is also the contentious issue in lots of churches about ‘acceptable’ sources of funding, for example many will not accept or apply for Lottery Funding on religious grounds.

Depending on what you are raising funds for will depend on which method of fundraising you choose.  We know that many churches do event fundraising and do it very well, and they obviously do “database” funding from the Sunday morning collection.

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Get Ready To Raise Funds

The biggest headache as a freelance consultant when working with Charitable organisations is that the majority of them don't have all their information in one easy-to-reach place. This may sound strange to you. Imagine this...you've written an application to one of the top 3 funders who then request further information from the organisation.  You ask: "Can I have these documents and this information please...?" and you are faced with blank expressions and bewilderment and panic ensues! So, they then go off in search of all the said documents and information you need to complete a successful application... you find that everything you need is spread around four different locations and they are not quite sure where to lay their hands on the last three months bank statements... Hmmnn? Wouldn't it be great if when you asked for these documents...someone reached for a folder and said:  "here you go!" Want to know what these documents are? Read the rest of this entry