Finding New Supporters

Finding new people to replace Committee/Board members or Volunteers can sometimes be fraught with difficulty.  We all lead busy lives, and the time when we are able to give our time freely may not correspond to the time your favoured Charity needs your input!

The times when we have been most in need of the services of a Charity, such as a Charity focused around healthcare for example is the time when we are most open to doing some volunteering in the future, but this isn't always the best time to ask.

It's a dilema!

If this is you - and you are in need of a fresh supply of Volunteers or Committee Members look at it in two ways.  First, it's a marketing issue, second it's a recruitment issue. I'll explain more here.

Traditional marketing and Charities may seem a strange blend, as I have mentioned in a previous post, many people who run Charities feel that marketing is best left to the private sector - if that's your belief I expect you are having some difficulties right now recruiting anyone to your committee or board...am I right?

In the past, a marketing post would have talked about the 4 P's...

P P P P

Product (what is it you are really 'selling' or offering and what are the benefits?)

Place (where is the 'product' or service available and where can you get it?)

Promotion (How will people hear about it?)

Price (What does it cost?)

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Fundraising for Churches

Church Fundraising

Churches can often be seen as one of the most difficult organisations to fund.  Most have costly and ancient buildings to upkeep, which are empty most of the week, whilst also having a declining tithing congregation.

So there are two needs here, which are frequently at logger heads with each other.  It really is a delicate balancing act, fraught with sensitivities that need careful handling.

There is also the contentious issue in lots of churches about ‘acceptable’ sources of funding, for example many will not accept or apply for Lottery Funding on religious grounds.

Depending on what you are raising funds for will depend on which method of fundraising you choose.  We know that many churches do event fundraising and do it very well, and they obviously do “database” funding from the Sunday morning collection.

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Three Big Funders

I thought it would be useful to have a brief overview of Three Big Funders in the UK.  The three questions I’m going to be answering are:

  1. What do they fund?
  2. How much can you be awarded?
  3. Is it open bidding?

The Lottery

What do they fund? “The Lottery” are a group of funders all supporting different activities.  You would need to go to their website to find out what each individual funder supports.  If you subscribe to the GiveUsTheFish list you will be sent a comprehensive report called The Fundraising Report, which apart from many other gems of information lists all of the funders and gives lots of information about each of them.  There are specialist funders for Heritage and Sport and The Arts.  Some of the funders only operate in England, Scotland or Wales, whilst others are focussed on the whole of the UK. How much can you be awarded? Each programme has it’s own level of funding – click on the links above to find out more about each one.  It starts at around £500 to an unlimited amount of funding, depending on who you are and what you want to fund. Is it open bidding? Some of the programmes have open bidding, such as Awards For All, others have set times that you can bid. Read the rest of this entry

8 Ways To Fundraise

8 Ways To Fundraise

Last time we talked about getting ready to Fundraise for your organisation.  I hope that it has prompted you to collate all the information you need and you are now ready to fundraise.

This post is about the many different ways organisations can raise funds because most need to use a range of activities to accomplish their aims and it’s here that we turn our attention to 8 Ways To Fundraise.

Trusts

There are currently just short of 160,000 charities in the UK (and another 20,000 subsidiaries) and a good proportion of those GIVE money away to other charities that are doing the kind of work they want to fund.  This is where your Case for Support is so important.  When you are writing a letter to a trust, your Case for Support will help you enormously.  With just a bit of tweaking the document will provide you with baseline information making each letter/application very straightforward.

High Net-Worth Individuals

Seeking out people who are very wealthy (High-Net Worth) with similar aims to that of your organisation, building relationships, and then asking for donations.

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