Introduction To Fundraising Part Three

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Today's post is all about The Case For Support - probably the most important piece of work you can do in your fundraising efforts.  This video is only 5 minutes long and is once again a very brief overview.  Tomorrow is the last part of the series and is all about Fundraising Strategies.

Introduction To Fundraising Part Two

 
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Today's video is part two of the four part series - The 8 Main Ways To Raise Funds.  It is only 5 minutes long.  Tomorrow Part Three will be all about the Case For Support.

Introduction to Fundraising Part One

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Part one of a 4 part series on the Introduction To Fundraising - this is all about how I got to be an expert.  It is only 5 minutes long.
Any questions either go to the contact page or post as a comment.

Tomorrow is Part Two - The 8 Main Ways To Fundraise.

Legacy Fundraising

Just a quick post following this...

I overheard a conversation today whilst out for lunch. A family sat next to us discussing a deceased relatives decision to give her estate away to a selection of Animal Rescue and Welfare Charities.  They were not impressed, especially as one of the charities sent a letter questioning exactly the terms of the Will and how much they were to receive..."without even saying Thank you!" came the comment, followed by: "I don't understand Auntie, surely people are more important than animals any day - why do people do that?"

Interesting isn't it?

Many charities throughout the world, rely on Legacies to bring in additional funding throughout their year, some have dedicated staff for such a role - for many it is a delicate subject and rife with potential counter claims from family members.  It seems that there are also levels of acceptable legacy giving - for this family Animal Welfare was definitely out.

The RSPCA have been in the news lately about a case that went to court regarding a legacy that the family contested and won.

Does your charity have a system in place for people who wish to leave a legacy in their Will?  Have your Trustees discussed this, and how it will be marketed?  I do believe that it is something every charity should consider, especially the process of how it will work in practice, and naturally saying "Thank you" is very important to the family left behind.

If you'd like more information on Legacy Fundraising, please contact us.

Professional Fundraisers…who needs ’em?

There was an interesting article in this week's Third Sector magazine (6 July).  I shouldn't have received it at all... I cancelled my subscription sometime ago in an effort to be green...I read their news articles online usually, so was somewhat surprised (and shamefully delighted - please don't hold it against me!) to receive the magazine through the letter box.

In this article called The Future of Fundraising, Richard Gutch asks the question: "When do you stop being a government contractor and start being a charity?"

It's a good question isnt it!

Richard makes the point that many of our biggest charities in the UK, receive significant amounts of government funding and it is they that are facing extremely hard times as the cuts are made to public expenditure.

Back in May, Richard had interviewed CEO's in 9 charities asking them the same question.  He found that many of them had not had to do much fundraising at all, so awash were they in government money. In some cases income from fundraising was a little as 10% of overall funds.

"one described their charity as like a branch of the NHS..."

About 40,000 charities are today relying...RELYING...on government contracts to run their charities and deliver essential services to some of the most vulnerable people in the country.  That's 25% of our entire voluntary sector, with some of the largest charities in that 25%.  What this may mean we can only have nightmares about.
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