Introduction To Fundraising Part Two

 
TO VIEW THE VIDEO - CLICK ON THE IMAGE ABOVE

 

Today's video is part two of the four part series - The 8 Main Ways To Raise Funds.  It is only 5 minutes long.  Tomorrow Part Three will be all about the Case For Support.

Introduction to Fundraising Part One

TO VIEW THE VIDEO, CLICK ON THE IMAGE ABOVE

 

Part one of a 4 part series on the Introduction To Fundraising - this is all about how I got to be an expert.  It is only 5 minutes long.
Any questions either go to the contact page or post as a comment.

Tomorrow is Part Two - The 8 Main Ways To Fundraise.

Legacy Fundraising

Just a quick post following this...

I overheard a conversation today whilst out for lunch. A family sat next to us discussing a deceased relatives decision to give her estate away to a selection of Animal Rescue and Welfare Charities.  They were not impressed, especially as one of the charities sent a letter questioning exactly the terms of the Will and how much they were to receive..."without even saying Thank you!" came the comment, followed by: "I don't understand Auntie, surely people are more important than animals any day - why do people do that?"

Interesting isn't it?

Many charities throughout the world, rely on Legacies to bring in additional funding throughout their year, some have dedicated staff for such a role - for many it is a delicate subject and rife with potential counter claims from family members.  It seems that there are also levels of acceptable legacy giving - for this family Animal Welfare was definitely out.

The RSPCA have been in the news lately about a case that went to court regarding a legacy that the family contested and won.

Does your charity have a system in place for people who wish to leave a legacy in their Will?  Have your Trustees discussed this, and how it will be marketed?  I do believe that it is something every charity should consider, especially the process of how it will work in practice, and naturally saying "Thank you" is very important to the family left behind.

If you'd like more information on Legacy Fundraising, please contact us.

Sponsorship – Running For Charity

A few weeks ago I joined a running club.  I know this doesn't sound very exciting, for me, it was.  I haven't done any exercise for years and the thought of exerting myself was quite off putting.  So when I actually turned up at the Arrow Valley Runners club I even amazed myself.  I've now been five times and have also started running during the week too.

The Arrow Valley Running Club is an excellent opportunity for runners of different backgrounds and fitness levels to run within a group and share training tips. 

Michelle Waldron decided to set the running group up in December 2009 for people who wanted to run in a non-competitive and friendly environment. 

The club is ideal for new and experienced runners who like being part of a group, want to learn more and improve their running skills and fitness.  The Club regularly train for races such as 5k, 10k and half marathons and race participation is entirely optional. The club meet in Redditch Worcestershire, at Arrow Valley lake in the Battens Drive Car Park every Saturday morning at 10 am.

What have I found out about myself?  Well, firstly, I was fitter than I thought I was I think because I do alot of walking, which I really enjoy.  Secondly, I love running!  Fascinating!

So when a friend forwarded on an email she had received from Cancer Research it gave me an idea for a blog and a way of raising money for this charity. 

I was a small child the last time I did anything sponsorship based and have never been involved in anything like that as a fundraising consultant (as it's not my specialism) so thought it was a good opportunity to achieve lots of firsts in one go and support a fantastic charity.

The race is a 10K.  The furthest I've managed so far (without stopping ) is about 2 miles...so times that by 3 and that's a 10K race.  I think I'll be able to do that?

The website is really good for hints and tips on how to get fit for the run.  There is a whole page devoted to a training plan and it also gives you help on how to get sponsorship.  They have even thought about involving people who can't or don't want to run - they can volunteer to help out on the day.

I like the website and layout, it makes it easy to get involved in some way small or large and I think that more charities could take advantage of this kind of event.

Sponsorship as a way of raising funds is a long standing method of supporting charities.  It makes people feel good to take part and it makes donating more personal.  As most people ask people they know to donate, it's very unlikely anyone would say no. 

I've given to charities via sponsor forms before, when people in an office I've shared hand them out, even though I haven't known them very well, because it would have been embarrassing not to have taken part when everyone else is...and a bit miserly too!  I respond better to this than I do to people holding tins out on the High Street...Chuggers as they are non-too friendly called.

 So I will keep you posted on how the running training goes and if you're interested yourself, here is the link:

http://www.cancerresearchuk.org/10k/

Funder For Animal Welfare Charities

The Jean Sainsbury Animal Welfare Trust

There is usually a wonderful human interest story behind each trust and this one is no exception.  Jean Sainsbury led a wonderful life, filled, as many peoples lives are, with moments of tragedy and fulfillment.

When Jean's estranged Father died leaving her millions, she decided she would use the money for the good of others, especially the welfare of animals.

The Trust meet three times a year to discuss applications - March, July and November and consider requests from £1000 to £10,000.  They do sometimes also consider smaller applications outside of these dates but these are at the discretion of the Chairman and Administrator.  The deadline for applications received is: 1st February (for March meeting) 1st June (for July meeting) and 1st October (for November meeting).

Someone from the Trust will visit you if you are successful in your application, which I really like the idea of as it links your work with the people paying for it and it also means that any future applications have  deeper connection with the charity.  Another great thing about this organisation is that they are happy to receive repeat applications which so many other charities do not.

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