Dr. Beth Breeze is a researcher within the Centre for Charitable Giving and Philanthropy which is partly based at the University of Kent, where she also co-founded the Centre for Philanthropy, Humanitarianism and Social Justice.

In Dr. Beth's blog she has given some really great tips for finding the perfect donor.  As those of you who have subscribed and received my free eBook "How To Find Your Fundraising Focus" will know, I stress the importance of understanding your donor's motivations for giving.  This way you will know how to "market" your fundraising case in a way that attracts the people who are able to give.

In her article Dr. Beth writes: "I found that  most people tend to support organisations that promote their own preferences, help people they feel some affinity with and support causes that relate to their own life experiences."

With 5 other key findings Dr. Beth's blog is a very useful source of information for all fundraising professionals.

Beth does bring up a really important point up at the end.  One of my "orange box" moments is about how the Voluntary Sector is supporting the country by providing essential care and services to people most in need...care and services that have at one point been provided by the Government, through the NHS and other departments.  With the Government cuts looming across the board, the pressure may rise on the Voluntary Sector more than it can actually cope with.

I have two thoughts about this...firstly I think to myself..."should the Government really be responsible for everything I think they should?" and secondly: "what will happen to those most in need when the service and care they rely on is at best in a state of flux or worse...wiped out"

Maybe I should get out more?  What do you think?

To read the rest of Dr. Beth's article please go HERE.

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