Case for Support Archives

Introduction To Fundraising Part Four

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The last part of the series on the Introduction To Fundraising.  Today there is a brief overview on Fundraising Strategies.

If you would like the GiveUsTheFish team to deliver this seminar to your organisation please contact us to discuss a mutually convenient date and time.  This is a no-cost event (other than travel expenses) and we would be delighted to come and meet you and help you in your fundraising endeavours.

Introduction To Fundraising Part Three

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Today's post is all about The Case For Support - probably the most important piece of work you can do in your fundraising efforts.  This video is only 5 minutes long and is once again a very brief overview.  Tomorrow is the last part of the series and is all about Fundraising Strategies.

Introduction To Fundraising Part Two

 
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Today's video is part two of the four part series - The 8 Main Ways To Raise Funds.  It is only 5 minutes long.  Tomorrow Part Three will be all about the Case For Support.

Introduction to Fundraising Part One

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Part one of a 4 part series on the Introduction To Fundraising - this is all about how I got to be an expert.  It is only 5 minutes long.
Any questions either go to the contact page or post as a comment.

Tomorrow is Part Two - The 8 Main Ways To Fundraise.

Creating a compelling ‘case for support’ is the key to successful fundraising for the whole of your organisation.  If at any point anyone involved with you is unclear about what you do and why you do it, it will reflect badly on the organisation as a whole.  In marketing terms the saying goes: ‘a confused buyer never buys’ and so it is when also looking at potential funders.  A funder who is confused about what and why you do what you do will rarely bother to dig deeper to find out and simply move on to the next charity who has clear goals and a compelling case for support.

There is a fundraising cycle and the very beginning of that cycle is the ‘Case Statement’  - the reason your organisation is needing funds.

You will need to answer these 7 questions:

  1. Who are you as an organisation
  2. Why do you exist
  3. What is distinctive/different about you
  4. What do you want to accomplish
  5. How do you plan to go about it
  6. What makes you competent to do it
  7. How will you be accountable for what you do

By answering these questions you will get a clear understanding of why you are asking for funding – and so will all potential funders!

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